Résumé

Education

SHAWNEE STATE UNIVERSITY

Bachelor of Science in Business Administration, Marketing / Minor in Psychology 2021 - 2025

Skills

• Social Media Marketing

• Short-Form Video Content (TikTok)

• Content Creation & Strategy

• Email Marketing

• Research & Audience Insights

• Engagement & Growth

• CapCut

Work Experience

SHAWNEE STATE UNIVERSITY

Admissions Student Employee (2021 — 2025)

• Conduct guided campus tours, providing prospective students and families with key insights about SSU.

• Effectively communicate university offerings, academic programs, and student life opportunities.

• Support administrative tasks, including scheduling, document processing, and visitor engagement

Content and Branding Experience (2022 - 2025)

• Produced branded visual content (photo and video) for digital platforms, ensuring alignment with brand identity and audience engagement goals.

• Developed creative concepts for social media campaigns aligned with brand voice, audience trends, and engagement goals.

• Contributed to visual storytelling through content planning; shot composition, and editing to enhance brand presentation.

Client Marketing Experience (2022 — 2025)

• Analyzed client goals and challenges to inform campaign messaging, addressing brand awareness, audience engagement and messaging clarity.

• Contributed to market research, strategy development, and written content creation used in client proposals.

• Collaborated in a structured, team-driven environment, emphasizing accountability and deadline-driven execution.

Marketing and Communications Intern (Jan 2025 - April 2025)

• Collaborated with faculty to produce spotlight content highlighting programs and student success, increasing visibility and engagement.

• Increase visibility and engagement by researching programs to showcase their success and relevance.

• Reviewed and edited digital content to ensure accuracy, engagement, and alignment with university branding standards.

The Early Bird (Oct 2025 - Present)

• Enhance customer engagement through personalized service and brand-aligned interactions in a high-volume setting.

• Assisted in developing social media content, including TikTok campaigns, to drive audience engagement and strengthen brand presence.

• Collaborate with team members to execute daily operations efficiently while supporting a cohesive and customer-focused brand experience.