Résumé

Contact

Gallipolis, OH (open to relocate)

madisyn.connelley@outlook.com

LinkedIn: Madisyn Connelley

Education

SHAWNEE STATE UNIVERSITY

Bachelor of Science in Business Administration, Marketing / Minor in Psychology 2021 - 2025

Skills

  • Social Media Marketing

  • Short-Form Video Content (TikTok)

  • Content Creation & Strategy

  • Email Marketing

  • Research & Audience Insights

  • Engagement & Growth

  • CapCut

Marketing Experience

Marketing & Communications Intern

Shawnee State University January 2025 – April 2025

  • Developed branded digital content promoting university programs, academic initiatives, and student success stories while maintaining institutional brand standards.

  • Collaborated with faculty and university stakeholders to research, write, and edit marketing content prior to publication.

  • Conducted audience research to improve messaging clarity and ensure content aligned with target audiences.

  • Reviewed written and visual content for consistency in brand voice, tone, and messaging.

  • Contributed to content planning that supported university visibility and engagement across digital platforms.

Client Marketing Projects

Shawnee State University Program 2022 – 2025

Collaborated on five client marketing projects for regional organizations, developing strategic recommendations, marketing materials, and brand communication solutions.

Projects included:

  • Portsmouth Area Chamber of Commerce

  • Huddle Up Group LLC

  • Wild Atlantic Music Tours

  • Additional regional business partnerships

Key contributions included:

  • Conducted market research and audience analysis to guide campaign recommendations.

  • Developed brand messaging and content strategies tailored to client objectives.

  • Created marketing presentations, promotional materials, and communication assets.

  • Collaborated within cross-functional marketing teams while meeting project deadlines.

  • Presented marketing recommendations to clients through structured agency-style presentations.

CONTENT CREATION EXPERIENCE

Content & Branding Experience

  • Selected and incorporated client-provided visual assets into branded marketing materials that aligned with campaign objectives and brand identity.

  • Developed marketing concepts using client-supplied photography to create cohesive, audience-focused content.

  • Collaborated with teammates to determine how visual assets could best support brand messaging and engagement goals.

  • Applied principles of visual storytelling through content planning, layout, and messaging to strengthen brand presentation.

Barista & Social Media Contributor

The Early Bird October 2026 - May 2025

  • Created short-form video content supporting social media engagement.

  • Identified trending content ideas to strengthen online visibility.

  • Delivered customer experiences consistent with company brand values.

  • Supported community engagement through in-store interactions.

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